Guest Blogging: Six Tips to Maximize Brand Promotion

One of the most effective (but also most time-consuming) methods of improving your web-site’s relevance for specific keywords is guest blogging. Most specifically, guest blogging on websites that are better known than your own.

A critical part of both branding and link building, guest blogging involves writing original content and posting it online in whatever legitimate forums you can find for the content you’re trying to present. Your goal is to expose potential new readers to your ideas and expose search engines to additional clues about the content of your web-sites.

SEO experts will tell you that a well-written, human-readable blog entry that links back to your site is among the most effective means of improving your site’s relevancy to certain keywords, and can also influence your page rank. In other words: Guest blogging helps both the author and the site accepting the guest-post.

What Should You Guest Blog About?

What you know, primarily. Most specifically, what you know best. Another fun idea might be a “How I Learned to…” article if you’re trying to expand your brand into other areas. What the experts all agree is most important is content: Beefy, fleshy, and real. To maximize the impact on brand promotion, your guest blogging should emphasize anecdotes about your personal experiences with the topic. These are powerful messages, especially when you can link through to a site that confirms what you claim or relates to your topic. It isn’t enough to blather on, you have to make it clear why your words should be heeded. Consider reviewing your freshman English classes from high school. Construct persuasive articles that build on your own experiences to give readers the chance to expand their own knowledge.

In a perfect world, writing what you know should be relatively easy if you pick a topic dear to your heart. For example, if your web-site is about horseback riding you could write a blog about the first time you saw a horse and what it meant to you. If your web-site is about gardening or landscaping, you could talk about your philosophy on arranging perennials. The point is to give the audience something they wouldn’t have gotten from that blog otherwise, and in the process get a link back or two to your web-site.

What is most important is this: Assuming an interest in the subject matter, would a human being intentionally (willingly) read your copy? Would YOU read your copy? Does it draw you in? Interest you? Educate you? Effective guest blogging isn’t just pumping keywords into a content robot and copy/pasting gibberish into article directories all over the Intnernet: That will HARM your page rank rather than help it. Google, Yahoo, Bing, and most other search engines that people actually use have already figured out the “robot text” game and aren’t playing. They outright penalize sites whose “link building” is anchor text dumped in robot generated articles. So that’s a waste of your time, and the people selling that software are charlatans who will soon be out of business.

Where Should You Guest Blog?

Finding a site that will be influential is very helpful, and while getting onto might be challenging, there are lesser known sites that will achieve the same search-engine success with the benefit of also connecting you into smaller, grass-roots communities. The value of these connections, and how the search engines perceive links from legitimate non-spammy grass-roots communities cannot be overstated. Ask your local chamber of commerce for a guest blog. Ask a church in your community for a guest blog on their web-site.

Sites like Reddit and Slashdot are great, but getting onto those sites is competitive and can require considerable effort. Instead, focus on smaller sites that are eager to host your content. A professionally written guest blog that is relevant to a web-site’s existing audience is as close to manna from heaven as you’re likely to see in real life. If you target your proposed article to a site’s audience and attempt to use keywords that are appropriate for the site you’re proposing to guest blog on a site admin would be foolish to deny you.

Additionally I’d be remiss if I didn’t mention you can submit guest blogs on business, technical, family, or other general interest subjects that are appropriate to English speaking audiences here at our submission page. We’re interested in professionally written articles on any topic you could discuss in front of your mother.

Top Six Tips for Successful Guest Blogging

  1. Stick to one topic per article, try to make it narrow enough that you don’t have to write a book but broad enough that you’ll find someone interested in it.
  2. Many sites will allow you to amend an “author bio” when guest blogging. This is a wonderful opportunity! Don’t waste it by posting something boring or uninteresting–or worse, by putting nothing in there at all. This would make your entire guest blogging exercise in vain: Make sure your author bio tells a story about both why you’re qualified to write about this topic, and where they can get in touch with you to call on your expertise. One or two tasteful keyword anchored links in your author bio are more effective than a bio that is bogged down in anchor text links. Less is more here.
  3. Create totally original content with only a limited number of anchor-text links in the body. A robust article with only a few links is more effective in your campaign than linking on every single keyword every time it appears. That will be viewed as “spam” by search engines, and will annoy site admins, too. Once again, less is more.
  4. Start Small: Pick one or two topics you know inside out and write two well-researched 500-1000 word articles with carefully crafted anchor text links on the keywords you’re looking to promote in your provided author bio and then shop them around to companies you do business with thave have existing blogs.
  5. Know your keywords! Inside out: Find out what words your competitors are using, where they rank, and determine which ones you’d like to compete for.
  6. Never repost anything. Duplicate content is viewed as “spam.” If you want to post a guest blog in multiple forums you must, at a minimum, ensure that the article is substantively different than the first one you posted. If you don’t, you risk the Googlebot viewing your article as a duplicate and if you accumulate enough “spam” links you risk your entire site being perceived as “spam” and being penalized on your page rank, which would be the opposite of your goal in guest blogging in the first place.
  7. Be persistent without being irritating! Although you are trying to help the site’s admin, you are also almost certainly a stranger to her, so don’t be surprised if some admins discount your offer out of hand. You may need to link them back to your site, your LinkedIn Profile, or friend them on Facebook to demonstrate your legitimacy.

About the Author

Tom Marsh's Website

This article, Guest Blogging: Six Tips to Maximize Brand Promotion, is syndicated from and is posted here with permission.

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