One of the most effective (but also most time-consuming) methods of improving your web-site’s relevance for specific keywords is guest blogging. Most specifically, guest blogging on websites that are better known than your own.
A critical part of both branding and link building, guest blogging involves writing original content and posting it online in whatever legitimate forums you can find for the content you’re trying to present. Your goal is to expose potential new readers to your ideas and expose search engines to additional clues about the content of your web-sites.
SEO experts will tell you that a well-written, human-readable blog entry that links back to your site is among the most effective means of improving your site’s relevancy to certain keywords, and can also influence your page rank. In other words: Guest blogging helps both the author and the site accepting the guest-post.
What you know, primarily. Most specifically, what you know best. Another fun idea might be a “How I Learned to…” article if you’re trying to expand your brand into other areas. What the experts all agree is most important is content: Beefy, fleshy, and real. To maximize the impact on brand promotion, your guest blogging should emphasize anecdotes about your personal experiences with the topic. These are powerful messages, especially when you can link through to a site that confirms what you claim or relates to your topic. It isn’t enough to blather on, you have to make it clear why your words should be heeded. Consider reviewing your freshman English classes from high school. Construct persuasive articles that build on your own experiences to give readers the chance to expand their own knowledge.
In a perfect world, writing what you know should be relatively easy if you pick a topic dear to your heart. For example, if your web-site is about horseback riding you could write a blog about the first time you saw a horse and what it meant to you. If your web-site is about gardening or landscaping, you could talk about your philosophy on arranging perennials. The point is to give the audience something they wouldn’t have gotten from that blog otherwise, and in the process get a link back or two to your web-site.
What is most important is this: Assuming an interest in the subject matter, would a human being intentionally (willingly) read your copy? Would YOU read your copy? Does it draw you in? Interest you? Educate you? Effective guest blogging isn’t just pumping keywords into a content robot and copy/pasting gibberish into article directories all over the Intnernet: That will HARM your page rank rather than help it. Google, Yahoo, Bing, and most other search engines that people actually use have already figured out the “robot text” game and aren’t playing. They outright penalize sites whose “link building” is anchor text dumped in robot generated articles. So that’s a waste of your time, and the people selling that software are charlatans who will soon be out of business.
Finding a site that will be influential is very helpful, and while getting onto CNET.com might be challenging, there are lesser known sites that will achieve the same search-engine success with the benefit of also connecting you into smaller, grass-roots communities. The value of these connections, and how the search engines perceive links from legitimate non-spammy grass-roots communities cannot be overstated. Ask your local chamber of commerce for a guest blog. Ask a church in your community for a guest blog on their web-site.
Sites like Reddit and Slashdot are great, but getting onto those sites is competitive and can require considerable effort. Instead, focus on smaller sites that are eager to host your content. A professionally written guest blog that is relevant to a web-site’s existing audience is as close to manna from heaven as you’re likely to see in real life. If you target your proposed article to a site’s audience and attempt to use keywords that are appropriate for the site you’re proposing to guest blog on a site admin would be foolish to deny you.
Additionally I’d be remiss if I didn’t mention you can submit guest blogs on business, technical, family, or other general interest subjects that are appropriate to English speaking audiences here at our submission page. We’re interested in professionally written articles on any topic you could discuss in front of your mother.
Tom Marsh's Website
This article, Guest Blogging: Six Tips to Maximize Brand Promotion, is syndicated from http://GuestBlogger.be and is posted here with permission.
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